B2Bridge - About b2bridge.eu

Thanks

Community Manager — Thu, 03 Apr 2008 09:57:27 +0200

To keep a blog or a community alive, its critical mass has to be sufficiently high. After one year of activity, we however remarked that the effort being put into B2bridge was still provided by the same persons as in the beginning. Without a team of involved contributors, B2bridge can hardly evolve to a lively community. That’s why we decided to put this project on hold.

We have however built up valuable expertise through this experience and we hope you have learnt something from our contributions too. Thanks to all who have visited the B2bridge website.

Join our industrial marketing discussions ...

Community Manager — Fri, 13 Jul 2007 15:01:26 +0200

Read the recent posts on our home page, or browse our various marketing topics for valuable information, and create a free user account for commenting and joining the free discussions on industrial marketing.

Introduction to b2bridge.eu

Community Manager — Sat, 09 Dec 2006 10:46:52 +0100

B2bridge.eu is a pan-European community of business and industrial marketeers, both from universities and companies. The community wants to ‘bridge’ universities and companies around b2b marketing, by bringing both worlds closer together and trying to establish many fruitful contacts and interactions between them.

The community

B2bridge.eu offers a free to use community and knowledge portal for individuals operating in the field of business marketing. Visitors have access to the information that is broadcasted by b2bridge. In order to interact or obtain more specific information, visitors are obliged to identify themselves and become free members. We do not allow nick names, and ask each member to use his or her full name -- this way, we assure the professional level of this community. In a few years time, we hope to introduce the majority of European business marketers to this virtual environment.

Become a free member !

Community Manager — Tue, 23 Jan 2007 18:36:27 +0100

Are you a professional business marketeer?

Are you a scientist looking for business contacts?
Or a marketing manager looking for in-depth information?

Then this is your on-line community. Membership is free. You can quickly obtain access by creating a new account via the left menu (in small chars just below the login fields) and logging in. We do screen new members on their compatibility to this community, so be sure to provide sufficient real-life data.

New topics?

Community Manager — Sat, 23 Dec 2006 16:22:25 +0100

Are you interested in organizing an online working group around a new topic? Or, even more, are you also interested in becoming the group moderator for that topic?

We are constantly looking for active and altruistic marketing professionals who want to help build this online community and create the right environment for sharing new ideas and expertise. Topics can be in the fields of marketing & strategy, sales & business development, and marketing communications.

If that sounds like you, then do not hesitate and mail us the topic of your interest and your background using our online contact form.

First presentation of b2bridge.eu

Community Manager — Sat, 23 Dec 2006 16:14:35 +0100

pdf, 123KB

How did b2brigde.eu start?

Jan Lagast — Sat, 09 Dec 2006 13:05:09 +0100

"During the 2006 Milan IMP Group Conference on Industrial Marketing and Purchasing, I was feeling like an 'alien', being the only non-academic participant amongst three hundred researchers and professors. When I asked other participants about the absence of business people, they told me the conference was not intended to be of particular interest to them. Others mentioned that business people do not have time to attend a three-day conference. I have to admit that the contents of the presentations were not prepared for a business audience, but the presented research results were of great validity to the industrial world I know -- so the conference was definitely interesting enough to spend some days. PhD students and professors also explained me that they too were looking for business contacts to validate their research with daily business. That triggered the idea of building a community that could bridge both worlds. In my hotel room in Milan, I sketched the first draft for this community, and the name b2bridge almost automatically got into my mind. I could not wait to get back home and check wether the url was still free. That happened to be the case -- until I registered it."

Why would a business marketer become a member?

Community Manager — Sat, 09 Dec 2006 11:30:51 +0100

You will get in touch with university researchers who are working on the topics of your interest. This will help you deepen your knowledge on business marketing and increase the effectiveness of your plans. These academic contacts can help you solve issues or research questions you have no time for in your daily practice. In the meantime, you will read interesting articles and documents on the topics of your interest, and be able to understand the essentials of research information that is not written for the more general audience you belong to. After a while, the community portal will allow you to keep in touch with colleagues all over Europe. Of course, being a member of this community will also increase the validity of your marketing efforts in the eyes of management and more technology-oriented colleagues.

Why would an academic researcher or a university professor become a member?

Community Manager — Sat, 09 Dec 2006 11:28:42 +0100

You will get in touch with industry marketers who bring in their day-to-day experience with business marketing and provide you with a real-world glance on industrial marketing. They can be valid partners for input to research topics, feedback on draft articles and presentations, real-life cases for surveys or MSc theses, etc. In the meantime, you will read interesting articles and documents on the topics of your interest, and be able to quickly grasp the status of European research while defining new research themes for your faculty. After a while, the community portal will allow you to find and keep in touch with colleagues all over Europe.

Who can become a member of b2bridge?

Community Manager — Sat, 09 Dec 2006 11:24:34 +0100

Any individual who is professionally active in the field of business or industrial marketing. Members can be academic researcher, professor, consultant, or business marketer in an industrial company.