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With value-based pricing, marketeers try to set a product's price to the value rewarded to it by customers, rather than to a cost-plus price. Some interesting sources on this topic are:

• Wikipedia has just started a stub on this topic and asks for cooperation for expansion and precision. It now says that "The goal of value-based pricing is to align price with value delivered".
• Business Link clearly compares value-based pricing to cost-plus pricing.
• The CEO Refresher determines why prices are often too low and how value-based pricing could help you obtain a higher price.
• Computerworld published an interesting article on the role of data mining for value-based pricing.

If you find a clear and scientific definition on value-based pricing out on the internet, do not hesitate to contact us on this.