B2Bridge

Last week, we discussed social bookmarking as a mixed blessing for b2b practitioners. But we failed to mention one important aspect: the use of social bookmarking (SB) as part of your knowledge management. It pays to regularly visit specialised SB sites, or general sites to observe new submissions against the tags of interest to you.

Now, B2B marketing practitioners have their own social bookmarking site. It's called beetoobee.com. The site is still in its infancy, and needs our support, if we want it for our profession. For example this week, only 5 new stories have been published, but I found 2 of them useful.

It works just like most SB sites: you register for an account, after which you can submit stories or vote on other's stories. New submissions are kept in a sandpit until they collect sufficient votes, after which they're published on the home page. Users can also comment on stories.

Time will tell whether B2B marketing is a broad enough subject to merit its own social bookmarking site.