Topic "Value"

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MarketingNPV

Submitted by Hans De Keulenaer on Tue, 2007-04-17 11:03.

MarketingNPV is a team of specialists focussing on the financial return from marketing investments. Their journal is now in its 14th issue, and is freely accessible after registration. The site offers 50+ articles as a knowledge base on the subject. Further features are a tool library and regular interviews with practitioners.

Posted in | Submitted by Hans De Keulenaer on Tue, 2007-04-17 11:03.
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