B2Bridge

The word 'blog' is quite a loaded term among professionals in general, and marketeers in particular. The reactions can vary from being intrigued by blogging, to almost instant rejection as a suitable medium for the b2b environment. But some who reject blogs do not realise they're actually using them on a daily basis.

So when you enter the blogosphere, consider whether you will label your project as a blog or not. There are many alternatives, e.g. community of practice, forum, newsgroup, message board, portal, ... It is worth testing with your intended target audience what label works best.