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Almost first anniversary

Submitted by Community Manager on Mon, 2007-11-26 12:20.

About one year has passed since Jan Lagast sketched the first lines of B2bridge. I will not call it a real first anniversary yet, because B2bridge wasn’t online until December 2006. But I think it’s already a good occasion for a little reflection. Our website is beginning to fill up: new topics, an image gallery, a directory with publications, associations, web sites, and so on (which reminds me that I urgently have to continue adding content to these lists). An increasing number of users are finding their way to B2bridge too.
But this doesn’t mean we are there. Not at all...

Since B2b marketing is an ever evolving matter, B2bridge should be in constant progress too. We could simply continue providing content or express our opinion on certain subjects, but it’s only through constant interaction with our users this knowledge portal will achieve its goal of bringing together companies and universities around b2b marketing. So feel free to give your comments on our posts and confront your ideas with the findings of others.

I’m also interested in knowing your opinion on our web site.
Does it satisfy your needs as a professional marketer, which topics would you like to be covered, or do you have a suggestion for a topic you would like to start up yourself? And why not use our offer to mention your association, publication, or even paper on b2b marketing related issues on our portal for free? Just send me an e-mail and if I consider your contribution to be relevant, I’ll be glad to publish it. Hope to be hearing from you soon.

Fanny Libin, Community Manager B2bridge

Posted in Submitted by Community Manager on Mon, 2007-11-26 12:20.
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my 2 cents
Hans De Keulenaer | Sat, 2007-12-01 11:17

  1. On the website, I would simplify the user interface. It is way too complex for the current content. Also, I would add tagging.
  2. Regarding content streams, can we 'decompartmentalise' it. Make it 'everything related to business marketing' and then spin off communities who become active.
  3. As a web-based initiative, B2Bridge should experiment much more in the evolving field of web-based communications.
  4. As a bridge between industry and academia, we need to find a way to report on cutting edge research relevant for business.
  5. Finally, as practitioners, case studies of successful marketing strategies needs to be developed.
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