B2Bridge

Welcome to the third edition of B2B Marketing Carnival. New submissions remain welcome and I’ll post a new digest once in a while (approximately monthly). As long as contributions are related to business marketing, meet a minimum standard (language, novelty) and do not use abrasive language, they’re likely to be included. A few fringe topics may be listed in the ‘other topics’ section. Use at your own discretion.

This month, the carnival received 39 submissions, but management practice, productivity, network marketing, franchises, SEO, home business, personal relationships or graphic design are not business marketing subjects. 75% off-topic submissions is a bit much. So again, only contributions related to industrial or business marketing please. For definitions, see b2bridge.

Also, I'd be interested for candidates to host the 4th edition of the carnival early November. Please contact me.

Market intelligence

Gavin Ingham presents 10 common-sense methods to find new client information, not taking 'no' for an answer from salespeople. 

And Christopher J. Brunner presents Inexpensive Ways to Conduct Marketing Research, inviting small business owners to exploit their advantage - being close to the customer. As a result, SME's have more inexpensive, and relatively easy, options available.

Marketing

Jonathan Treiber presents Interview on B2B Marketing Blog with Tom Pick.

CA presents his experience how he increased his web presence through blogging, focussing on keywords and content? If you find it hard to get yourself listed within the top 20 results in Google, you can easily reach this goal - with a little patience and some smart work. Here is his story.

Eric Hudin offers 5 Things You Can Do To Improve Your Marketing Overnight which apply to any marketing, irrespective whether it's targeting business or consumers.

In a short article, Edith Yeung invites us to think twice before recommending unknown people to your network in Should I Refer You?

Bob Bly list 6 things he knows for sure about marketing to engineers, making engineers both an easier and more difficult target in business marketing

Roger Dooley reminds us of the power of personalisation, or how case histories add value to marketing campaigns. 

Sales

Gavin Ingham gives 10 pointers what might distinguish sales superstars from sales wannabes in What sales superstars believe that you don’t. And on the same blog, Gavin Ingham presents a number of tips for getting through to the decision maker.

Return-on-Investment

Other

Isabella J Mori suggests in Blogging Help? that it may make sense to ask an experienced blogger for help in your one-off blogging project.