B2Bridge

Welcome to the second edition of B2B Marketing Carnival. New submissions remain welcome and I’ll post a new digest once in a while. As long as contributions are related to business marketing, meet a minimum standard (language, novelty) and do not use abrasive language, they’re likely to be included. A few fringe topics are listed in the ‘other topics’ section. Use at your own discretion.

The second edition was planned for mid September, but since submissions are coming in quite fast, I moved it forward. Again, the second edition is likely to introduce a few blogs that would otherwise not easily come on your radar.

An attention area is the number of off-topic submissions. This time, I could only post 16 out of 30 contributions, and even 6 of these are borderline relevant. So bloggers, only contributions related to industrial or business marketing please. For definitions, see the b2bridge topic 'Business or consumer marketing'.

Networking

Jason Rakowski reminds us that Building 360 degree Relationships In Business is of paramount importance.

Marketing

From the Book Smart blog, SJ Yee introduces Philip Kotler's book FAQs on Marketing answered by the Guru of Marketing.

Charles H. Green presents Blogging vs. Podcasting posted at Trust Matters, saying, "Make sure to integrate your social media tools like blogs and podcasts with the rest of your coherent messaging and marketing package."

Sales, eCommerce

Warren Wong draws with The Gap Concept an analogy between business and poker, outlining the advantages of being first.

Charles H. Green in How Marketing Can Destroy Sales Trust introduces a concept of 'selling on message' which I found hard to grasp from the post. Maybe other readers will have more success?

Praveen has a short post on turning the sales funnel into a megaphone in Seth Godin, Forbes, and Funnel.

Internet Marketing

In his series of 23 blog promotion tips, Ant presents #6 on how to Run A Blog Promotional Contest.

The internet is allowing business marketeers to adopt mass marketing techniques previously reserved for consumer marketing. But it is also enabling a direct approach for consumer marketing, that was previously reserved to the deep pockets of business marketeers, as Chris Tackett presents in Direct Marketing Internet Business - The Future Of Great Wealth, "Contrary to what many people or top Internet marketers tell you, the market for certain niches is never saturated. Everyday there are new problems that arises and needs to be solved. Here is where you come in to fill that gap and make a profit by running a direct marketing Internet business."

Eric Hudin presents Leads - The Power of Not Advertising saying, "If you are marketing goods and services online, you must be aware that effective writing is your best answer to the way people are searching for information on Google."

Tools

Oliver Muoto gives an overview of widgets to support your business objectives in Widgets, Blogs and Online Sellers.

Other topics

Warren Wong advocates Taking Risks. "Are you afraid to launch your own business? Are you afraid of losing what money you have? Here's why you shouldn't be."

And we will all recognize My Partner's Not Doing Enough Work! - If you find that your partner's not doing enough work, the problem might be your own perception. In many projects or ventures, a champion necessarily takes the bulk of the work, but still needs others as sounding board or bring in specialised expertise. Thinking about partner's timesheets on the project might be self-destructive.

Chris Russell presents Employee Retention Through Talent Management - What Does It Take To Retain Employees? saying, "Companies with high employee turnover rates are losing valuable resources in addition to money. It costs a good bit of money to advertise to fill positions; interview potential employees; and train new employees. This can be particularly expensive if the high turnover rate is for middle or high level positions. Many companies and organizations are embracing HR talent management programs that evaluate the issues of employee retention."

Gley Yahya issues part III of his series on starting a home internet business - Work At Home Start Up Guide: Business Home Idea Internet Opportunity, "How To Make Sure That Your Small Business Startup Idea Of Your Choice Is Profitable!" Continuing on this theme, Vahid Chaychi warns us that we do not need to join a home business programme to get started in Tens of Different Ways to Make Money from Home and through the Internet and Your Personal Computer. And Stacey Derbinshire puts some realism in what to expect what Starting a Small Home Business » Essentials for Success - Your Home Business.

Sue Massey argues that Leadership is about Allowing Others To Grow, "We grow by going through those situations that cause us to extend out of our comfort zone. When we take that experience away from people by micromanaging them, we remove this valuable tool."

That concludes this edition. Submit your blog article to the next edition of b2b marketing using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page. Technorati tags: b2b marketing, blog carnival . .