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Why would a business marketer become a member?

Submitted by Community Manager on Sat, 2006-12-09 12:30.

You will get in touch with university researchers who are working on the topics of your interest. This will help you deepen your knowledge on business marketing and increase the effectiveness of your plans. These academic contacts can help you solve issues or research questions you have no time for in your daily practice. In the meantime, you will read interesting articles and documents on the topics of your interest, and be able to understand the essentials of research information that is not written for the more general audience you belong to. After a while, the community portal will allow you to keep in touch with colleagues all over Europe. Of course, being a member of this community will also increase the validity of your marketing efforts in the eyes of management and more technology-oriented colleagues.

Posted in Submitted by Community Manager on Sat, 2006-12-09 12:30.
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