B2Bridge

Interesting story in yesterday's newspaper: Lemnis Lighting launched an revolutionary LED light for households. It consumes only 10% of the energy a normal light bulb needs, and has a life span of 35 years. Only problem is the cost: 30 euro each. Even Al Gore won’t easily convince the average family to renew their lighting...

But Lemnis Lighting found a solution: they contracted an energy supplier for the free distribution of the lamps. Consumers that ‘buy’ a lamp don’t invest a cent, but they hand over half of the energy savings they realized the first 4 years to the energy provider. Lemnis in fact sold value to the energy supplier: the latter sells less energy, but gains customer loyality...