Topic "Selling Marketing Services"

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How to sell marketing services to large companies?

Submitted by Annick Deklerck on Fri, 2007-08-10 17:29.

As a sales person of a medium sized company, I noticed that selling marketing services to large industrial groups is sometimes difficult because giants only want to work with other giants. Even if your offer is from a higher standard and better quality than what big marketing agencies offer. Marketing managers of big companies tend to work with big names in the agency world. Yet, I noticed that a reference of another big company helps to get another big name in your portfolio, but I was wondering what your experiences are to cope with this….

Posted in Submitted by Annick Deklerck on Fri, 2007-08-10 17:29.
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