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Industrial Marketing is called a synonym to Business Marketing, yet in languages like Dutch, the word industry is related to manufacturing and to the process industry. That is why, in many non-English countries, industrial marketing gets a much more technological connotation. For outsiders to the business marketing arena, industrial marketing is related to manufacturing.

On Wikipedia too, the industrial marketing page opens with the statement that it is really the same as business marketing. The page also warns that the word industry has connotations that might narrow the definition unintendedly: "Industrial marketing is the marketing of goods and services from one business to another. The word industrial has connotations of heavy machinery, mining, construction etc. but industrial marketing is not confined to these types of business activities."

Maybe, that is why some journals did or did not make the distinction between industrial and business marketing:

• In its introduction, the Journal of Business and Industrial Marketing says it provides "new ideas concerning business-to-business marketing.".
• On the contrary, Elsevier's Journal Industrial Marketing Management specifies it is the "The International Journal of Marketing for Industrial and High-Tech Firms."

To conclude, even if some experts claim business and industrial marketing to mean exactly the same thing, for many people out there, industrial marketing will be a more technology-oriented subset for business marketing.